Skill Sets

All orders are tailored and customized to your research needs.

Please take a moment to review the skills menu. I’ll take your order when you are ready.

Skills Menu

Mixed Methods

blends qualitative depth with quantitative precision to uncover insights that drive real impact. With expertise in user interviews, ethnography, and journey mapping, paired with survey research, A/B testing, and behavioral analytics, they create a holistic understanding of user behavior. Their strategic approach ensures research isn’t just insightful—it’s actionable, aligning human experience with business goals to shape smarter, more meaningful digital experiences.

Group Facilitation

a skilled facilitator who turns research into action by guiding teams through collaborative workshops, design sprints, and stakeholder alignment sessions. With a knack for asking the right questions and fostering inclusive discussions, they ensure that insights translate into clear, strategic decisions. Whether leading co-creation sessions, usability testing debriefs, or cross-functional roadmapping, they create an environment where ideas flow, teams align, and research drives tangible impact.

Research Democratization

believes research should be accessible, actionable, and embedded in everyday decision-making. By creating scalable research playbooks, training programs, and self-service insights repositories, they empower teams to integrate research without dependency on formal studies. Their approach ensures that product managers, designers, and engineers have the tools and confidence to apply user insights in their workflows, fostering a culture where research is not a bottleneck, but a catalyst for innovation.

New Problem Space

Define your audience

In-depth-interviews, site visits, contextual inquiries with archetypes and ecosystem mapping

6 to 8 months

Jobs To Be Done

Co-creative journey mapping 1 on 1 with your target audience, diary studies, and in-home participatory observation, topped with story-boarding of happy and vulnerable paths of an experience for each archetype

8 to 12 months

Ideation Sessions

Facilitated workshop with cross-functional teams utilizing customer-centric data, subject matter expertise, and business objectives to generate concepts and solutions

1.5 to 3 hours per session, 1 week for synthesis

Lo-Fidelity Concept Testing

Formative think-out-loud sessions with your target audience using generated concepts, lo-fidelity digital flows (e.g. Figma prototypes), paper-prototypes, or other stimuli not needing hi-tech resources; done solo or in collaboration with the team

1 sprint

Competitive Analysis

Evaluative or generative observational study of common tasks with your target audience, sample size is 12 or less per competitor

3 to 6 sprints

Build, Measure, Learn

Iterative research program

Fast feedback from moderated and unmoderated sessions your target audience, collaborative synthesis, and 1-pager reports, happening in a cadence that suits your product team needs

Program length: 2 months to indefinite

Surveys

Quantification of the experience using proper quantitative survey techniques and analysis, usually coupled with qualitative insights and reported along side them

1 to 3 sprints

Experience Analytics

Defining and implementing metrics for measuring the experience from a customer-centric-quantitative perspective. Highly tailored to your needs

2 to 4 sprints

Heuristic Evaluation

Expert critique using standardized set of heuristics with a report out of the findings. Evaluations can also follow a custom protocol (PURE) upon request

2 sprints

My Opinion

Get my point of view on anything from archetypes to z-scores

Market Rate